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Fall tourism season

Great support we have received from the City of Fort Payne

Posted: Thursday, November 16, 2017 2:16 pm

Tourism has had a banner year during the summer and fall seasons. One of the primary factors in our growth is the great support we have received from the City of Fort Payne in the way of providing additional lodging tax income to be assigned to us for the purpose of advertising and promotion. During the course of summer and fall we ran radio commercials, social media ads, magazine ads, ads on Pandora and a host of web based ads and blogs using a variety of media companies. In addition, we re-branded our logo and have a brand new website (www.visitlookoutmountain.com) which is state of the art with visitor inactive features, videos and lots of information and photographs. In addition to all of these items, we were featured in New York City with a major promotion for Little River Canyon National Preserve and Lookout Mountain. We had a 20 story tall sky scraper art at Madison Square Garden of Little River Canyon and a miniature Lookout Mountain with Little River Canyon at the Flatiron North Plaza. Visitors would walk up eight steps and once on top of the mountain would get to watch a 360 degree virtual reality video of the canyon. It appeared as though you were floating in the sky above the canyon and as you turned your body around you saw the entire canyon, the Little River, the falls, the sky and the cliffs of the canyon. This project was funded by Alabama Tourism carrying the “Sweet Home Alabama” brand. Intermark Group which created the promotion on our behalf said there were more than 8 million viewer impressions. There was record growth at Little River Canyon this year and the visitor growth has been steadily increasing for a number of years.

It takes money to grow. Our potential visitors have many choices for their vacation days or weeks. We have to be aggressive in order to get our share. We have two things that happened this year. Our new first time visitors grew at an increased level due to our marketing and advertising plan and our return visitor population continues to come back to visit us once or twice a year. People love us from all over the southeast and it was very evident this fall. Mentone Colorfest in Mentone and Boom Days in Fort Payne both had record crowds of visitors spending the weekend or at least one night. In addition, fall visitors have filled our hotels, campgrounds; B&B’s and cabins since late September.

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