Rodney and Becky Hammonds opened their original firework store, MaJiK Entertainment, at their home in Henagar in July of 2014. Since then, they have now opened a new, larger building and expanded their inventory exponentially.
Fireworks were something the family truly enjoyed together for years, and they wanted to share that love with Henagar and the surrounding communities, Rodney said.
“It’s something that I have always loved since I was a kid,” he said. “That was one of the most exciting times of the year when we would drive up to South Pittsburg. I’ve loved fireworks my entire life.”
He said after he and Becky married, he kept the tradition going with his children, who now help with the firework business. Their children, Matthew and Kayla Hammonds, daughter-in-law, Kaitlyn Hammonds, and grandson, Jaden Hammonds all have their role in the shop’s success – making it a three-generation operation.
Becky said the name and unique spelling of “MaJiK” was even developed to show their family’s involvement. The M, J and K were all capitalized to represent Matthew, Jaden and Kayla.
Becky said Jaden, age 10, has already been a great help in remembering the products and being able to assist customers looking for a specific item.
“I think it’s really fun trying to help people find their fireworks, and it’s really fun to shoot them,” Jaden said.
Jaden said he is also excited for the birth of his little brother, Slade, who is due “any day now” and he hopes he will help him at the shop in the years to come.
The couple’s daughter-in-law, Kaitlyn, has also been an asset to the business, Becky said.
“When Kaitlyn became part of our family, she joined right in with helping, and this year she even made our shirts for us,” she said.
Kaitlyn’s business, The Lemon Drop, offers shirts, home decor, mugs, car decals and more, and Becky said she provided MaJiK with their T-shirts this year that are free with a purchase and are limited to one shirt per family.
In its fifth year, MaJiK Entertainment has grown to twice its original size and is now in a 550-square-foot, air conditioned building with nearly three times to amount of inventory.
“We just wanted to have a place that we could offer a larger variety for people coming in,” Rodney said. “We try to keep a selection to where when they come in, they can pick from the smallest to the biggest. We started building this store right behind our smaller one, and it took us probably three months of working and building, but we got it done in time.”
The Hammonds family say this was made possible from all the support they’ve gotten from the community over the last few years. Keeping their dedicated customers in mind, Becky said they strive to have all kinds of budget options available.
“It’s really important to us to try to make it affordable for people because we were those people that didn’t have a lot,” Becky said. “We always try to have something that is on the lower end of the price range so even people that can’t afford a lot can still have a lot of fun.”
Rodney said he researches and studies a multitude of products to find what he thinks will fit customers’ budgets and what they will enjoy the most. Preview videos also play in the store to give customers an idea of what to expect from different products.
Matthew said the family has many options for different events or shows.
“We also build custom shows for people, too,” he said. “If anyone comes in and says, “This is my budget, build us a show,” then I’ll go through and give them an order of what they need to shoot.”
Local athletic teams, churches and businesses have all taken advantage of this feature.
The family also welcomes the community to a free firework show at their home on July 5 each year. They began the event as a show for their grandson, since the family works late hours on the 4th of July.
“We couldn’t put on a show for [Jaden] on the fourth because we were busy,” Becky said. “So, one year we let him come in on the fifth and pick out a few little things.”
Since then, it grew more and more, the Hammonds family began inviting the community to join them, to not only fellowship but to also give back to their customers.
“We like to try to show appreciation for everybody,” Matthew said. “We know 80 percent of the [customers] personally, so it’s nice to be able to put on a little show for everybody to enjoy.”
Last year, the event saw nearly 100 people, and the family expects even more this year.
“The best part [about the business] is building relationships with our customers, seeing their smiles and excitement, and having a small part in the fun they have with their family and friends,” Becky said.
After July 5, the shop will be open by appointment only, but customers can call ahead and shop at any time of year.
The 4th Annual Firework Show hosted by MaJiK Entertainment will be July 5 and will begin at sunset. Attendees are invited to bring blankets, lawn chairs and snacks and enjoy the show.
MaJiK Entertainment is located at 9962 Burton Drive on Alabama Highway 40 in Henagar. For more information, call 256-657-2345.