Auburn Athletics has signed a partnership agreement with FOX Sports to exclusively manage its multimedia rights and sponsorship sales. The rights managed by FOX Sports College Properties, a division of FOX-owned Home Team Sports, will include athletics-related radio, corporate hospitality, in-venue signage, social media integration, promotional activities, and intellectual property rights, as well as other mutually agreed upon inventory.
“We are thrilled to bring the Auburn brand to FOX Sports, a household name in the collegiate athletics space,” Auburn Director of Athletics Jay Jacobs said. “FOX Sports will allow us to grow our brand nationally and enhance our brand value. The entire FOX Sports team has proven how much they believe in Auburn throughout this entire process.”
FOX Sports will look for additional synergies with its regional sports networks, including FOX Sports South and FOX Sports Southeast, which reach 13 million homes throughout Alabama, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.
Auburn is the latest addition to a select group of universities in FOX Sports’ multimedia rights portfolio, including Southern California, Georgetown, Villanova and the BIG EAST Conference.